Amazon brand approval: which invoice and delivery records to prepare

The Amazon checklist for brand approval is not available from one complete source. Amazon's own help page returned no policy text when checked on 21 October 2026¹, Amazon staff say they do not publish approval requirements⁵, and the usable rules come from community posts, a third-party guide and commentary. Read the points below as the best-supported checks, and confirm each one on the exact request form before you apply.

Which supplier invoice does Amazon ask for, and what must it show?

The official Seller Central help page retrieved for this check contained only a copyright line¹, so none of the rules here come from Amazon's help text. The invoice rules below come from Amazon staff replies in community threads, which concern invoices submitted with policy-violation appeals rather than brand applications³. Treat them as a starting point, not a complete list.

Six checks cover the invoice:

1. Confirm the invoice source is the manufacturer or an authorised distributor. An Amazon staff member replying in a community thread said a direct invoice from the manufacturer is required “in most situations”⁵. Commentary says a distributor's invoice needs a letter confirming its authorised status⁸.
2. Check the invoice format and that the transaction is completed. Accepted formats are PDF, JPG, PNG and GIF, and the invoice must document a completed and fulfilled transaction. Pro forma invoices, self-issued invoices and editable Excel or Word files are not accepted³.
3. Match the reseller name and address to the Seller Central account. A third-party guide says the invoice must match the Seller Central business name and address exactly⁷.
4. Record the supplier name, phone number, address and website. Amazon says it may contact the supplier to verify documents³.
5. Obtain the written authenticity statement and any brand or distributor letter. See the next section.
6. Keep proof of delivery and the supplier's warehouse details. See the warehouse section below.

The age window and quantity rules conflict between sources. An Amazon post says the invoice date must fall within the past 365 days before the performance notification, and that quantity must cover sales over the past 365 days³. A third-party guide dated 7 April 2026 gives a window of 90 to 180 days depending on category, and a minimum of 10 units⁷. Another commentary piece suggests an invoice dated within the last twelve months⁸. A seller reported that Amazon rejected a 13-unit invoice and asked for 50 units, and Amazon's reply did not explain why⁵. Confirm the window and quantity on the exact request form before you date or size the file.

Which authenticity statements and letters should a reseller hold?

Amazon staff have said that in some situations a letter of authorisation issued by the brand or rights owner may be required⁴. Community replies disagree on how often this applies. One reply from a July 2026 thread says all brands a seller does not own need a letter⁶. Commentary says a brand-issued invoice can be enough on its own⁸.

A sensible check is to ask the supplier for a written statement, for each order, that the goods are genuine, and to keep it with the invoice. Then ask the brand directly whether a letter is needed for this product.

What warehouse and delivery evidence should a reseller keep?

Amazon staff have said proof of delivery is required even when the supplier ships with its own delivery service⁴. A 2024 community case shows the risk. A seller whose supplier used its own delivery vans had invoices rejected for lacking a tracking ID, although the invoices showed the delivery address and date⁴. An Amazon staff member said proof of delivery was still required and asked whether a bill of lading had been provided⁴.

For each order, keep the delivery record, including any record from the supplier's own courier. Ask the supplier to confirm in writing which warehouse it ships from.

How should a reseller vet a supplier before buying?

Ask each supplier to confirm in writing whether it holds credit insurance and whether a credit insurer has checked it. The eany.io FAQ names Qogita and BigBuy as other B2B wholesale marketplaces¹⁰. At eany.io, which lists 300+ EU suppliers and a €300 minimum for the whole order with no minimum per supplier⁹, Eany says it checks every supplier with Atradius and accepts only Atradius-insured suppliers². Eany also says supplier onboarding is never automated and that each supplier has a dedicated purchasing manager who monitors performance and can suspend a supplier; the full statement is on its Supplier Assurance page².

What should be checked before the application is sent?

The table lists each document, the Amazon-side rule where a source gives one, and the supplier control to request.

Before sending, check the following:

• Confirm the invoice age window, invoice source rule and any letter requirement on the exact request form, since the sources conflict.
• Confirm that the reseller's name and address on each invoice match the Seller Central account exactly.
• Confirm that each supplier's contact details appear on the invoice.
• Keep the per-order authenticity statement with each invoice.
• Decide with a qualified adviser whether a distributor letter or a brand letter is needed for this brand. This guide does not give tax or legal advice.

Amazon does not publish its approval criteria, and decisions follow internal criteria set by Amazon⁵, so no supplier can guarantee that a request will be accepted. The sources reviewed contain no independent check of any supplier's insurance or onboarding statements, so treat each one as a claim to verify in writing.